by Bobby Hicks | Oct 15, 2019 | Digital Marketing
YouTube ads. People either automatically skip by them… or hate them with the fire of a thousand suns. It’s super easy to piss off your target audience with a boring YouTube ad. So, why do companies still use them? In a world where Facebook and Instagram ads are now a...
by Bobby Hicks | Oct 8, 2019 | Digital Marketing, Website Design
Optimizing your site for SEO and social sharing is important. As a digital marketing expert, I see beautiful websites all the time. They have all the best animations, beautifully staged photos, their website copy is well-written and well-thought out, and hell, if I...
by Bobby Hicks | Sep 3, 2019 | Digital Marketing
Have you ever wondered why things in limited quantities are strangely appealing? I’m willing to bet that “Only two left in stock” message next to the Add to Cart button on Amazon gets your attention, and if you’re anything like me, it’s probably provoked a few (dozen)...
by Bobby Hicks | Jun 24, 2019 | Achieving Success, Digital Marketing
As marketers we know exactly how important it is to collaborate with our sales team. After all, you can’t have a successful business with only one hand working on it. So while marketers do their job in generating quality leads, the sales team must give their best shot...
by Bobby Hicks | Jun 24, 2019 | Digital Marketing, Website Design
For centuries, people have been obsessed with the idea of being able to control people. But who doesn’t? If you’re a business and want to drive more sales you will definitely want to see what is in your customers mind so you can manipulate as much thing as there are...
by Bobby Hicks | Jun 5, 2019 | Digital Marketing
Digital advertising is exceptionally diverse. There are thousands of formats to choose from and various ways to reach users. Display and search ads are just two examples of advertising formats. Both are heavy hitters when it comes to online advertising. In fact, they...