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EP03: Jason Stogsdill | Traffic Titans

Google Does What?! How A Top Media Buyer Optimized Financial Offers Using GDN and YouTube

On episode 3 of Disruptors, Bobby Hicks and Jason Stogsdill talk about the untapped potential of Google Display Network and how Jason was able to build Traffic Titans into a think tank and rapid implementation machine for media buying. They discuss how to leverage GDN and YouTube to maximize and optimize financial offers. 

Episode Transcript

Bobby Hicks:                     Hey guys, in this episode I’ve got a really special guest for you today. He’s one of the best Google ads and YouTube media buyers in the country. He has a financial lead gen company called Traffic Titans. His name is Jason Stogsdill. Jason, thanks for coming on the show, man.

Jason Stogsdill:                 Hey, thanks, Bobby. Glad to be here.

Bobby Hicks:                     I’m really excited to have him on the show. You guys are going to learn so much incredible information in this episode. I can’t wait to share it with you. I’m Bobby Hicks. You’re watching Disruptors.

Intro:                                 I’m on a mission to find entrepreneurs who are disrupting their industries. I’m looking for game changers. What does it really take to succeed? Welcome to Disruptors.

Bobby Hicks:                     All right, guys, welcome back. So Jason, your ad agency, Traffic Titans, is one of the leading Google Display and YouTube ad agencies in America right now. You actually have a lead gen agency that focuses in the financial space, from investment publications to trader education. You’ve worked with some of the largest and most renowned financial companies on the globe. Can you tell us a little bit about some of the companies that you’ve worked with and some of the wins that you’re having?

Jason Stogsdill:                 Yeah, Bobby. So like you said, we’re in the space where we’re working with clients who have offers around investing, investing publications, and trader education. So a lot of people have heard of the Agora Companies, we work with them, we work with Profits Run. I’ve worked with Investing Daily. We’re working specifically with one in the active trading space, T3. All great companies. And what we really love is that they have great marketing, they all have great products, and they try to aggressively grow their companies. So they are hungry for leads to do that with.

Bobby Hicks:                     Right. What I like about Traffic Titans is that you guys are part marketing think tank and part rapid implementation machine. Can you explain how you come up with new approaches, new strategies so you can profitably scale campaigns fast?

Jason Stogsdill:                 Yeah, Bobby. So you touched on really the two components of our business there. So part of it is the think tank and the other part is the rapid implementation machine, right? So the think tank is … That’s what I like to call it, because we’re collecting data, we’re seeing what’s working. We keep an internal database of everything that we see working, whether it’s the targeting in Google, the funnel flows and the lead magnets, the different types of ads. So what we see working, right? So we can analyze that data. It’s kind of like how Netflix, they know what shows to make based on the data they see. So we take care to curate that data and make sure everyone on our team understands it.

Jason Stogsdill:                 And then besides that, we’re always thinking of new approaches, new ways to approach the traffic, the funnel flows. But you can’t just be working in theory and coming up with ideas, you also have to be able to implement all of those ideas. So that’s something I’ve been working on recently, is just speeding up our implementation. If you look at Amazon, what’s great about them is that they’ve tried to remove the barriers to delivery. Whether it’s testing walking in an Amazon Go store where you don’t have to go to the checkout, or in certain cities where you can order something and it’s there the same day. I like to say that marketing loves speed, so for us, if we can test just more ideas, right? More ideas. If we can test five times as much as our competitors in this space, other people running ads, if we can test 10 times, so much the better.

Jason Stogsdill:                 So that’s the way I’ve tried to groom our team, is to be able to do things quickly. And when things haven’t happened quickly in the past, I’ve tried to hone in on that and try to figure out like, “How can we implement more?” Because a lot of it is just, how many ideas can you get out there on the ad networks and test them?

Bobby Hicks:                     Yeah, that’s awesome. That’s great. What are some of the best ads working in the financial space right now?

Jason Stogsdill:                 So we’re a lead gen company, we love running lead gen to lead magnets like reports, eBooks in the active trader space. You’ll sometimes see video tutorials, but you really have to have something that the market wants. And the types of lead magnets … I’ll talk about lead magnets first because that really influences the ad. So the types of lead magnets I really like is just some information that the target customer wants to get their hands on. Like in the investing space, you see a lot of current investing trends from tech investing. So if the person feels like they can get their hands on some real tangible info, maybe not like a huge book that’s going to take them forever to read, but a report that tells them what’s happening in a certain sector of tech.

Jason Stogsdill:                 I even like to tease like ticker symbols that we could give them. So they really want that lead magnet because they’re looking for where to invest their money. And if you can give them something that feels very tangible, but also is very related to the promo of what you’re going to sell them. So that will influence the ad. So the ad is all about getting them excited about the lead magnet.

Jason Stogsdill:                 So the two categories that we see work are the eBooks or reports, and then the video tutorial can work well. Or even put a lead gen page in front of a VSL, right. If it’s just information they feel like they really want to get their hands on.

Bobby Hicks:                     That’s great, man. What type of CPC, CTRs, CPAs are you getting with these financial offers?

Jason Stogsdill:                 So I’ll talk specifically about YouTube, because I think people would be interested in that. It’s pretty new. We’re seeing CPCs anywhere from the dollar range on up into, let’s say, 250. That’s something we work on. It’s really at your control to push that down, right? Because the better your creative is … And that’s why we’re always split testing creative because it’s impression based. So the more we can push the CTR up, it’s going to push, obviously, CPCs down.

Jason Stogsdill:                 But in the investing space, if you’re buying off the email networks, which are great, I really love them, they’re charging anywhere from like 250 a click on up to 350-400. And that’s kind of about what companies in this space will work their math around. If your lead gen page is converting at 33%, you’re going to convert like one out of three. So if we can get something really cooking on YouTube, we can get cheaper CPCs, right? Or CPLs. And it’s all like a domino effect, right? Cheaper CPC, cheaper CPL, cheaper CPA.

Bobby Hicks:                     Right. Awesome man. I’ve been seeing your name come up in a lot of these forums, a lot of these groups, and you’ve earned quite the reputation. In fact, I’ve heard you called the best media buyer, or the best traffic guy when it comes to GDN and YouTube. In fact, you were mentored by one of the greats, a veteran in paid traffic, Justin Brooke. And I think also former Googler, John Belcher. Man, can you explain to us some of the roles they’ve had in helping you become a master media buyer? And what led you to lean more towards Google rather than other types of platforms?

Jason Stogsdill:                 Yeah, so I’ve had great mentors. I don’t like to toot my own horn too much, but I just consider myself a lifelong student. So I’ve had great mentors, like Justin Brooke, John Belcher. And if you ever see me out, I’m always just trying to absorb information. And I think that’s the way I’ll always be, because I’m just trying to always get an edge. And I enjoy it, right. So you-

Bobby Hicks:                     What does Tai Lopez say? What’s his slogan?

Jason Stogsdill:                 He said something about that.

Bobby Hicks:                     The more you learn, the more you earn.

Jason Stogsdill:                 Yeah, and he said something … I can relate to him on this because he said something about, if you see like Elon Musk, he’s not really talking about himself that much, he’s extracting more information out of you. But rather than being a guru, I really like kind of being the student and having a team out there in the trenches. And I think any kind of accolades or anything we can get can be … Because we’re focused on a certain niche, or we just decided to obsess on GDN or YouTube in the financial niche. So it’s kind of like we’ve carved out a niche. And then I think I can be a little bit obsessive, too. Like I can just do something and focus on it over the longterm, day in, day out, and build a team who’s going to be just as obsessed.

Jason Stogsdill:                 So you tend to get pretty good at something if you’re looking at it eight, 10, 12 hours a day, day in, day out. I’ve learned from these guys, and I’ve implemented all of their approaches. But if we look at it kind of like … I love watching MMA, right? So MMA, it’s evolved over the years, right? If you go back and watch the first one, it’s very different now. So people have sort of learned, kind of like a hive mind where you’re learning from other people in the sport, and the people today are better than the ones 20 years ago simply because they’re standing on the shoulders of others and learning.

Jason Stogsdill:                 So I’ve learned everything from them. Plus we’re doing our own things now, right? Because of that aspect of being like a think tank, part of it is just coming up with new approaches saying, “Hey, could we get this to work?” And then testing it. I mean, I think that’s what makes it so interesting and fun.

Bobby Hicks:                     Yeah. So what led you more towards Google other than other platforms like Facebook? I know it’s fun, there’s a lot of new challenges there, but it seems like Facebook’s really saturated right now. Everyone wants to do Facebook. And you kind of leaned in the opposite direction, GDN, for cold traffic.

Jason Stogsdill:                 Yeah.

Bobby Hicks:                     Why do you like GDN more than Facebook?

Jason Stogsdill:                 So as a media buyer I’ve bought just about every type of media. I’ve bought email, I’ve bought on native networks, I’ve done Facebook, I’ve done Google, I’ve done … I could name ones that your viewers have just never heard of. Like, “I had no idea that was an ad network.” I’ve just been in the position to … I’ve been able to hire other agencies. I’ve been able to test on any type of traffic I wanted. But after a while, I think a lot of media buyers have that tendency, they want to do everything because it’s there. But after awhile you’re like, “Okay, we need to focus down and get really, really good at something.”

Jason Stogsdill:                 And Google is so huge, you can go very, very deep in it. So why Google versus Facebook? I mean, I think Facebook is great too, but there’s a problematic element, and everyone in marketing probably knows this by now, but they like to shut down accounts. They like to shut down business managers. And you could say, “Well, that’s because, Bobby, you’re breaking their terms of service. You’re not listening to their terms of service. You’re trying to be black hat.” Well, I know a lot of agencies who they want to follow the rules to a T. If the line’s here, they want to stay far away from that line. They’re still getting their business managers shut down. So to me, I don’t like things affecting me for a reason that I can’t control at all. Because imagine you build up a business, your clients are counting on you, and then Facebook won’t even talk to you.

Bobby Hicks:                    Yeah. It’s difficult to even get a conversation going. You can’t just call Facebook up and get something resolved, right? And that’s something that you can do with Google. You’ve had problems with ads being shut off or disapproved, and you can actually get Google on the phone. And a lot of times, you were telling me earlier, that maybe a junior guy at Google or a bot will automatically flag something by mistake, and you can get on the phone and get it resolved pretty quickly.

Jason Stogsdill:                 Yeah. So we came up with a policy in our team, if we’ve waited a certain amount of time and it’s not approved … Because some ads can still sit there. Every network has their quirks. Nothing’s ever going just perfectly. Like you put your ad up, it’s approved, boom, it’s serving impressions. That doesn’t even happen on Google. But we’ve come up with processes to address those things. And one thing is just calling them on the phone. And a lot of times you’ll call them and the ad they disapproved, they’ll go, “All right, it’s approved.” Because it was just approved for … That was their mistake. Or it could be a problem, but they will actually tell you now like, “Hey, add this disclaimer to your landing page.”

Jason Stogsdill:                 And I think it’s important for … You know, When you look at companies like Google and Facebook, you could say, “Oh, they’re so big that they shouldn’t even be bothered with us.” But they can treat people spending millions of dollars that way. But on some level, I think in this advertising game they have to communicate to you, right? Because you can’t just consider everyone a scammer that’s trying to harm your platform. You have to tell me what I’m doing wrong, and everyone else out there. So that’s why I lean more towards Google, is I just didn’t want to deal with an X factor where you’re doing everything right and you could still pay the price.

Bobby Hicks:                     Yeah. I think a lot of people are really intimidated by Google. Google search, not that difficult. YouTube is okay. GDN is like downright scary. I think a lot of people are intimidated by GDN. I think a lot of people lean more towards Facebook, because Facebook … With the Facebook pixel and their machine algorithm learning, or their algorithm and machine learning, makes it very easy to get pretty good results. I mean, you can be kind of a half-assed media buyer and you can do pretty decently on Facebook. Does Google offer anything like a pixel, or do they have machine learning? What are they doing to stay competitive and be a competitive platform for other advertisers?

Jason Stogsdill:                 You hit on … I’m going to unpack a lot of what you just said. There’s a lot of really good stuff in there that … I like to sort of take things like that and zoom out and go, “Okay, let’s analyze it sort of from like a macro perspective.” So you’re right that Facebook has made it easier for people to advertise. You didn’t have to be as good at certain media buying tasks because of the machine learning can figure things out for you, right? And they’re really good at … It’s a platform where you’re targeting users, right? And it’s just optimizing really well, and can start getting you results right off the bat with few optimizations.

Jason Stogsdill:                 It can get complex, and the people out there that really focus on Facebook, there’s a ton of complexities to take it to a high level, but Facebook has figured out how to … You’re not going spending thousands of dollars without getting a lead or something like that. So they’ve really honed their network.

Jason Stogsdill:                 Where Google has lagged behind on some of those things, but they’re starting to implement them. But Google’s a much larger beast. There’s more inventory available across Display and YouTube. So they’re becoming better at identifying users and their machine learning, like helping you find those users, like that needle in a haystack. I think Justin Brooke once said, talking about like a Genius Pixel is able to go into that haystack with one time and just pull the needle out. It’s getting better at helping you do that, versus if we think about an older way of media buying with no machine learning, which you can still get into, say like on native ads. It’s the media buyer controlling every little aspect, trying to optimize for the conversions versus the machine learning helping you.

Bobby Hicks:                     So do you think there will ever be a time where we just won’t need media buyers, like Facebook and Google just will get me clients and get me customers?

Jason Stogsdill:                 It seems like we’re always going to need humans to do something, because machine learning these days can work wonders or it can go way off the rails, right, if the human’s not pointing it in the right direction. And I keep referencing Justin Brooke. I mean, he’s taught me so much. He says that nowadays the machine learning is like a genius child. The child has this skyrocketed IQ and he’s a genius, but he’s still a kid though, right? He still can’t just go live without his parents. So it’s like the parents are sort of guiding him on the things he needs to do, because he’s still a kid and can’t take care of himself, but he’s a genius. So that’s kind of where machine learning is at.

Jason Stogsdill:                 But I think it’s going to keep evolving. I’ve seen Googles get better, but humans weigh in a lot on the creative. Google’s not telling you what funnels, what lead magnets to test, how to optimize your funnel pages, what creative to create. I mean, there’s so much to it.

Bobby Hicks:                     It’s kind of like … Man, I have a Tesla, and I love it, man. It’s got this autopilot feature where it basically drives itself. It’s not full self-driving yet. When I think full self-driving it means I punch in where I want to go on the computer and it just drives me there without me having to do anything. You’ve still got to behind the wheel. You’ve got to tap the steering wheel every now and then.

Bobby Hicks:                     I live in Indiana, and we have a ton of roundabouts, like everywhere you go. So I had my autopilot on one day and the car did not realize … It didn’t understand how to get around a roundabout, right? So instead of just taking the curve and going around that roundabout, it just launched me towards that concrete median. And I was like, “Oh no,” and I had to take over the wheel and take control. I think that’s how Google is.

Jason Stogsdill:                 That’s exactly-

Bobby Hicks:                     That’s how it is. It’s like you’ve got to have someone behind the wheel, because if you don’t have someone monitoring it and kind of guiding it along the lines it can put you on a dangerous trajectory.

Jason Stogsdill:                 Yeah, so the media buyer’s like the driver, right? You know not to put Tesla’s system, not to let it take over in certain situations. The other day I read a headline, someone’s car just smashed into their garage. That’s the way machine learning is these days, you’ve got to steer it in the right direction.

Bobby Hicks:                     And like you said too, it’s like you’re not … We understand that in marketing it’s more than just buying traffic. It’s also about crafting the right offer, because the offer’s the most important thing. I don’t care how great of a media buyer you are, you cannot fix a weak offer, right? If an offer sucks and no one wants it, no matter how much you market it it’s not going to be successful, right? The AI is not coming up with your offer, it’s not writing your copy, it’s not coming up with the creative, it’s not shooting your videos. Maybe at one point it will, but right now it’s not. So it’s helping you just really kind of figure out what placements are better, helping you kind of fine tune your placements and that sort of thing. But it’s not really quite ready to replace the media buyer quite yet.

Jason Stogsdill:                 When we get in the weeds a little more later when talking about GDN, we’ll talk about maybe what variables it’s juggling around and stuff like that. But versus what you still have to do as a marketer, and why I’m big on training our internal team to just understand as much about the spaces they can. The human decisions are still the biggest factor though.

Bobby Hicks:                     Right. We were discussing some interesting targeting features that Google has, that GDN has, and YouTube has, that I think would be very interesting to our audience here. Could you tell us a little bit more about Google’s different types of targeting?

Jason Stogsdill:                 Sure. So they’ve got a lot of ways to target people. I break it down into either contextual or audience based. You can break it down more than that, but it just kind of keeps it simple to talk about. So contextual would be like, let’s say you’re an investor and I want to get my ad in front of you. So contextual would be, “All right, we’re going to show this to Bobby Hicks, investor, while he’s on an investing website.” Like a popular one is Seeking Alpha. People who are interested in stocks visit that website, among others.

Jason Stogsdill:                 So when I’m targeting Bobby Hicks contextually, you’re not on that website 24 hours a day, you might not even be on it two hours a day. You might be on it 20 minutes every second or third day. So there’s only precise times when I can catch Bobby Hicks on Seeking Alpha. So that’s contextual. So like in GDN or on YouTube, it’d be when they’re watching such and such specific video.

Jason Stogsdill:                 The thing is, that can convert really well. You’re going to pay higher CPCs, but the scale isn’t there, right? There’s only so much you can spend because you’ve got other advertisers bidding. And I’m only catching Bobby Hicks investor when he’s in certain windows of time. And when he’s not in that, I’m not advertising to you. Versus audience-based, means Google has tagged Bobby Hicks as, let’s say, an avid investor or someone who’s in market for investing services. They’ve tagged you because of your behavior. And then whether you’re watching Joe Rogan, Funny or Die, you’re watching Between Two Ferns, I can now catch you. Or if you’re reading whatever the latest celebrity gossip is, or your local newspaper. Now I can target Bobby Hicks anytime he’s on the web, which opens me up to more scale, right?

Jason Stogsdill:                 That’s ultimately what we want. And I will give props to Facebook that they’ve been good at that for a long time. But the thing that’s getting really, really good about Google, they have a larger network, there’s more ad inventory available, right? Less fighting for crowded spots like the feed where you’re trying to put everything there. There’s millions of websites. All these videos uploaded, people consuming all the time. But now Google is getting better at giving us really good data on who Bobby Hicks is as a user. So I’m interested in that because my clients, if they’re getting leads at a certain cost that are buying, they’re not wanting $1,000 a day, they’re wanting $10 000, $20 000, $30 000 worth of leads a day. And that’s something that pushes us too, is we want to see the scale we can attain for our clients as well.

Bobby Hicks:                     Right. That’s awesome. How are you using machine learning and Google’s machine learning to basically maximize your campaigns?

Jason Stogsdill:                 So we’ve been testing it a lot, especially over the last year or so, just trying Google’s offerings. Sometimes it’ll fail miserably. We’ll run a test and like, “Man, this is just terrible.” And then other times that same targeting will work just fine. But I’ll give you an example. We’ll get in the weeds a little bit, like on Google Display. So like you said before, people are scared of Google Display because it’s just vast, and it’s like you can just die by a thousand cuts, right? There’s so many ways to just lose your money. Your budget’s gone, and your conversions aren’t there. And it’s colder traffic.

Jason Stogsdill:                 So machine learning and Google Display is the perfect environment for that if you can set it up correctly. So this is all kind of building toward a good point here. We said that we’d like to target audiences, and Google Display, most people have targeted in this space [inaudible 00:24:44] contextually. But if you want to target audiences and hit Bobby Hicks when he’s looking at his local newspaper and give that reader kind of the content that they’re already browsing, whether it’s an advertorial or something. So let’s say my flow is that I’ve got an advertorial that leads to an opt-in. I’m giving them what they want, and I’m also giving myself a cheaper optimization point.

Jason Stogsdill:                 Now, Google likes as much data as you can shovel into it, right? So if you’re getting a sale or two a day, it’s not really telling the machine that much, right? It’s not enough for them to make a decision. But if I’m saying, “All right, for every person I send to this advertorial, I want to pay $1.50 or $2 or whatever for every one who clicks on to the next step.” So that way you’re feeding them more data, and you’re allowing Google’s machine learning to sort of auto optimize some stuff that media buyers would otherwise be trying to frantically control on their own.

Jason Stogsdill:                 So let’s get into some of those variables. It could be device, it could be time of day, geography. And these are all Google options. It could be gender, it could be age, it could be income level, it could be audience, an audience that they fall into. And then the other factor that comes into play is all these millions of websites that are the placements. So that’s so many variables, that if you’re trying to do a big highly scaled campaign, you’re going to drive yourself crazy and still not be able to keep up with all those factors. So if you set the campaigns up right, the machine learning will optimize that for you. So if you don’t set it up right, the machine learning really can’t do anything, right? So they still need the humans to set up the scenarios and guide it in the right direction.

Bobby Hicks:                     Right. What is your procedures for split testing campaigns?

Jason Stogsdill:                 Oh man, it’s a lot to get into, but I’ll kind of hit on some highlights, some stuff that people find interesting. So let’s talk about YouTube for a second. So on YouTube we’re looking for a certain CTR from the creative. We try to shoot for like 1.25. So we’re actively looking at the CTR, because without a good CTR you’re going to have a poor CPC, and it’s like a domino chain, right? So we’re actively testing those against each other. As part of our think tank thing, the reason I like to have that is, I can start with an advertiser and know right off the bat what types of audiences are working well and what types of creative.

Jason Stogsdill:                 But we’re always testing new stuff, right? We’re always adding in new creative all the time. On YouTube, it’s like looking for those CTRs. Another thing we’re getting into deeply, and I feel like this has been a gray area, where you can be in a situation with an agency or internally where people aren’t paying enough attention to it. It could be the split testing process for your pages, right? Your opt-in pages. So for YouTube, I like to have short form pages because it’s all set in the ad. Once we get a control, we have a really great page designer. He studied Cialdini, understands design. So he’s not just trying to make pretty designs, he’s trying to make stuff that’s going to convert better. We use Google accelerated mobile pages for the fastest load speed. So he has processes of, once we get a control set, we’re going to test that landing page.

Jason Stogsdill:                 Another example could be like on GDN, we could take a bunch of advertorials for a client and we’re going to split test all those against each other. Once we find content that’s working, we might play with the layout. So I found in the past that there’s a lot to do with controlling the ad. Say like on GDN, controlling the banner and then controlling the targeting. But things could be falling apart after the click, after they’ve landed on the page. And this kind of gets back to your question of like, “Why go so deep in financial lead gen and Google?” I mean, there’s just so much that you can be doing that … I mean, we’ll stay busy forever doing this.

Bobby Hicks:                     Wow. Awesome. So just one last question, man. What is the biggest challenge that you faced, and what did you do to overcome these challenges?

Jason Stogsdill:                 I think personally it’s been building and training a team. Because I started off just as the media buyer, but you kind of have to relinquish some of those tasks, trust people to do that job. But then you’ve got to give them the training, right? And you’ve got to become like more of the conductor and start zooming out to more like macro questions. Not about testing the specific targeting, but how can we do … Like I said, make our team more like Amazon and getting faster at implementing stuff. It’s thinking in a more macro form. Like, “All right, how do I educate my team better? How do I get them to understand more about this space? How do I cut out lag time because I really want to implement faster?”

Jason Stogsdill:                 And kind of looking at more macro problems like that to go … Not just about in the ad network, but how do I orchestrate a team to move faster? And all kind of set on the goal of like, “We want to be the best at financial lead gens.” Those are some of the challenges I’m dealing with lately. And I mean, to me, we can call them challenges, but to me it’s like fun. It’s like playing SimCity, it’s problem solving, and you’ve got to have people on your team that enjoy problem solving and need to be in this business. You have to have some kind of [inaudible 00:30:47] of identifying problems and solving them, and just getting better all the time.

Bobby Hicks:                     Man, if you don’t love the journey, you’ll never stick with anything, man. It’s kind of like, I don’t love working out, so that’s why I’m in the shape that I am, right? But people who love it, man, they love it, then they gym every day. They stick to it because they love the process, they love the journey.

Jason Stogsdill:                 Yeah.

Bobby Hicks:                     So that’s great, man.

Jason Stogsdill:                 I guess you’ve got to find that sometimes.

Bobby Hicks:                     Yeah.

Jason Stogsdill:                 And for me, I think I’m at a place with what I’m doing where I can tap into some of the obsessiveness that I might have and use that as a strength. But over time, I’ve tapped into that more, and realizing stuff about yourself, right? Like what drives you. And me, I can focus on something like this eight, 10 hours a day and wake up the next day and just keep doing it. It’s kind of like a self competitive thing, right? You just want to keep getting better.

Bobby Hicks:                     My uncle [G 00:31:44] says, “Be obsessed or be averaged.”

Jason Stogsdill:                 Yeah, that’s a good quote.

Bobby Hicks:                     You know who uncle G is?

Jason Stogsdill:                 Yep.

Bobby Hicks:                     Uncle G. Yeah.

Jason Stogsdill:                 Uncle Grant.

Bobby Hicks:                     That’s awesome. He better pay me for this plug. So I’ll send you an invoice. Cathryn, send him an invoice. This ain’t free. All right, man. Well, look, I learned a lot of information today. I’m almost kind of dazzled by all the incredible information that you’ve shared with me today and shared with our viewers. Man, I feel like I should be charging you guys for all this great content. But, no, you get to take it for free, man. If you want to learn more about Google Display Network, if you want to learn more about YouTube, if you want to learn more about promoting a financial offer that you have, guys, you’ve got to check out Jason Stogsdill. He is a beast, he’s one of the best in the industry. Jason, how can they contact you?

Jason Stogsdill:                 So if they just go to our website, it’s going to be There’s methods to contact us on there if they’re interested in having us run traffics and then leads. Next step would be get on a call, and we can talk it over and see if it’s a good fit.

Bobby Hicks:                     That’s awesome, man. Well, thanks a lot for coming on Disruptors, man. I appreciate it. I always love spending time with Jason. Guys, if you like the content in this episode, you want to see more from Bobby Hicks, be sure to hit that subscribe button. I want to create more content for you guys. I want to create more value for you guys and help change your lives. Also, let us know what you think about GDN, YouTube. Share some tricks, share some techniques that that you’ve discovered on your own. And share that in the comment section below. We’ll take a look at it, we’ll read it. And if you have any questions, man, let us know. We’ll try to get more experts like Jason on our show to talk more about some things that you’ve been wanting to know.

Bobby Hicks:                     And, yeah, that’s pretty much it, man. We appreciate you guys watching it. If you want to see the full episode of this episode, you’ve got to go to But that wraps up this episode. Man, I said episode way too much. Guys, thanks for watching, all right. Thanks. All right.