The show designed to answer the question, “What does it REALLY take to succeed?

EP05: Derik Savage | Savage Media

Why leveraging video content is the key to increasing traffic and promoting your business.

In this video, Bobby Hicks interviews Savage Media’s Founder and Executive Producer, Derik Savage about his company’s digital content marketing strategies. Have you ever wondered why your video marketing campaigns haven’t taken off? In a world that consumes video content at such a fast pace, businesses need to be able to combine clear marketing strategies with top-shelf video content. It’s a nightmare to spend thousands on creating video content that looks good but falls flat with consumers. 

Episode Transcript

Bobby Hicks:                     Hey guys, I’ve got a very special guest for you today. In this video, we’re going to talk about video and how important it is. I’ve got the owner of Savage Media, Derik Savage, as our guest today. Savage Media is based here in Indianapolis, Indiana, and he’s going to tell us a lot of incredible information about how you should be using video in your business right now.

Bobby Hicks:                     I’m Bobby Hicks and you’re watching Disruptors.

Bobby Hicks:                     I’m on a mission to find entrepreneurs, who are disrupting their industries. I’m looking for game changer. What does it really take to succeed? Welcome to Disruptors.

Bobby Hicks:                     All right. Derik. Thank you so much man for coming on the show man.

Derik Savage:                    Thank you Bobby.

Bobby Hicks:                     I’m excited to be able to chat with you today and learn about video and learn about how people can implement video in their business to get more response, get more customers. At the end of the day, what people want is your business to make money and video is an important tool to be able to do that nowadays. And it’s more accessible now than it’s ever been before. So why don’t you tell us a little about Savage Media?

Derik Savage:                    Absolutely man. We’re a video agency based here in Indianapolis. We work with businesses of all shapes and sizes. And what we mainly do is help them get their video messaging right and get it out on the platforms where they can make the biggest impact for their business on it. So, especially if a company has never worked in video and I don’t already have processes in place, one of the big things that we do is we help them build those processes out. So, not only are we creating and figuring out what kind of video they need and what the video needs to say, what he needs to do, who we need to make it for, but then we figure out all of the implementation strategy behind that. Like, what platforms does this video need to live on and how are people going to see it? And how do we make sure people are going to see it and that it’s actually performing for them.

Derik Savage:                    Typically, we screw the line between Video Production Companies and Ad Agencies because video production companies are super concerned with making sure the video looks good and that’s pretty much their main concern. They don’t think about who’s going to watch it, they don’t care if anybody does watch it, they just want it to look good. The Ad Agencies are super concerned about metrics and analytics and strategies and putting things out there, cognitive split testing and all of that stuff. They don’t know a thing about video. So, they’ll go out and they’ll hire a production company to make it. Well, doesn’t adds so much overhead.

Derik Savage:                    What we do is, we combine those two things. So, not only are we creating high quality video for companies, but we’re also creating implementation strategies and creative and all the things to make sure that the video actually performs for them.

Bobby Hicks:                     Why should we be using video today. In our business, why should we be using it?

Derik Savage:                    Same reason you should use a shotgun to defend your home, man. It’s the most powerful weapon that you have at your disposal. If you’re not using video, then you’re basically putting yourself at a disadvantage to anybody who is, because video is more accessible now than it’s ever been. It used to be the case that, let’s think, way back in the day, if you’re a business and you want to get your message out there, if you want people to know about you, you’re putting an ad in the Yellow Pages.

Derik Savage:                    And then the internet comes along and well now you have to have a website. Well now we’re to the age where you have to have video content being put out there and get your messaging out because so many other people are using that to get their messaging out. And if you’re not, you’re being left behind.

Bobby Hicks:                     So, why do you think businesses should invest more in… I got a business, I know the SEO, I need be writing blogs. That’s what I’ve been told. Why use video over any other type of medium, like writing blogs or writing articles or writing books or doing a podcast or any of these types of things. Why video? What does video do and why is it more engaging than any of these other type of outlets?

Derik Savage:                    Well, I think what we’re doing here now is a good example of it because it’s a podcast, but it’s also a video and it exists as video and audio. So, what is it like nine tenths of communication happens non-verbally. So, as I’m moving my hands, as I’m emoting with my face, you get an idea of who I am and what I really mean as opposed to the BS that might be streaming out of my mouth.

Derik Savage:                    There’s a reason people have interviews for jobs instead of phone calls, in person interviews. Because you want to be able to see and know and talk to the person that you’re going to be hiring or the person that you’re going to be trusting in some capacity. And nothing says trust like human emotion in the face and human emotion with their gestures. And so, that’s one of the reasons video is a huge and powerful tool for business in that way.

Derik Savage:                    But it’s also… You mentioned blogs and you mentioned all these other things that people are already doing. I wouldn’t think of video necessarily as a replacement for all these things, but a way to enhance them and to supplement them. So for instance, if you start with a video, and this is something we’re actually doing with one of our clients right now is, they’re an IT Services Company and one of the things they want to do is tell people about cyber security. And so, we did a video on the importance of two factor authentication when it comes to passwords. So, you put in a password, but it also sends a text message to your phone. And you got to put in a code and that’s an extra layer of security.

Derik Savage:                    And what we’ve done with that is we’ve created a video that then we take the subtitles for that video and we turn that into a blog post with the video at the top. So, now not only are you able to reach out to people with video on all your social channels, but then they can go back to your website and you’ve got this blog post, which also increases SEO for your website. So, it’s all these things working in tandem with each other with video as the thing that draws me in.

Bobby Hicks:                     And I think that’s smart too. Because I watch a lot of video but sometimes I’ll be in a meeting and I can’t watch the video so, I’ll read the transcripts or I’ll read the blog post. And so, like you said, it supplements what you’re already doing. I think if people are in an environment like they’re at home, they’re comfortable, they’re in their office, they’re alone, they can watch a video, they’re more likely to do that. I think video also man, you’re combining all these different elements. I think it’s just a much more engaging `medium because you can combine music, you can combine audio, you combine visuals and it’s just much more engaging to have that kind of moving picture rather than a wall of text and imagery too. Would you agree with that?

Derik Savage:                    Yeah, absolutely. I grew up reading comic books and I was really excited whenever I started seeing all these comic book movies come out because I’m like, “Man, now I don’t have to work to imagine what this is going to be like. I can see, I can physically see Iron Man fighting with Thanos. I can physically see all of these things happening that I would’ve just read about and had to imagine myself.” And that’s what you’re doing when you are just providing… As a business, if you’re providing a wall of text to your customers, you’re making them work.

Derik Savage:                    It’s work to have to read all of the texts that somebody has written and to have to imagine it and put the pieces together yourself in your own head about what their business does or what it might look like or who might be working on your project or what have you. But if you can show them irrefutable evidence of, “Hey, this is who we are.” You’ve won.

Bobby Hicks:                     One of the things that we use a lot in our business is video testimonials and anyone can go on their website and they can make up, “Bobby Hicks, the greatest marketer ever lived, Steve Jobs.”I can say anything and put anything I want. But then I think like you said too, when you have video there, its adequate ability, its added trustworthiness because it can actually see it. It’s [crosstalk 00:08:22].

Derik Savage:                    Think about it in court. You’ve got courts. So, if you go to court, if there’s a murder trial or an investigation and you get people going on the stand telling their versions of stuff and recounting things or having notes and transcripts or anything like that. If there is video evidence of something happening, that’s the truth. You can see video.

Bobby Hicks:                     It’s funny that you said that. I had a client one time, I’m not going to say their name or where they’re from, but they were accused of being involved in a hit and run accident and it was someone running for office and man it costs him the campaign. He lost the campaign as a result of that, everyone thought he was guilty and finally they released the footage and they saw that he obviously did not hit that person, that it was close, he came to a screeching halt and came that close. But this person just saw this as an opportunity to react and say that they were hit and trying to get some money from municipality. Trying to get some money there but-

Derik Savage:                    City Hall.

Bobby Hicks:                     Video man, it’s the real evidence. You can see it, you can feel there’s emotion there. One of the things that I always say is people are emotional beings. We make all of our decisions based on emotion. I’m a very emotional being. I like to have like nice cars, nice watches. Sometimes it’s not always practical. I’ve got a Rolex here and I love it. It’s the worst watch I’ve ever had in terms of like keeping time. Timex is more practical, but why did I buy the Rolex? It was an emotional reaction that I had, just wanting to have it and have that.

Bobby Hicks:                     I think whenever you using video, you’re able to pull those heartstrings. You’re able to use storytelling to basically draw out that emotion. People connect with that, people see people and they connect with other people. And video is a powerful medium to do that. One thing that I always say too is that it’s very cliche in marketing, but you hear this all the time. It’s true. “Facts tell but stories sell”

Bobby Hicks:                     Can you talk a little bit about how you’re using storytelling in your video and what you’re doing with your clients to basically get a response out of people and how storytelling and why storytelling is such an important aspect of a video nowadays.

Derik Savage:                    So a lot of companies, a ton of companies are super focused on culture right now. And it’s interesting because so many companies will talk about their culture and they’ll talk about, “Hey, we do these things for employees, we do these things for the community.” One thing that I’m working with some of my clients on right now, is actually showing their culture. Telling stories about, well you say that you have culture here at great benefits for an employee where you’re family oriented.

Derik Savage:                    Let’s say your family oriented, let’s tell a personal story from somebody about how they were impacted by the fact that your company’s family oriented. Let’s say they had to take time off to be with their family for a certain reason and let’s say maybe that stretched what the rules of PTO were for your company, but you allowed it anyway because your culture is that you’re a family friendly place and you care about the people that work here. So, let’s tell those stories instead of having it be a bullet point on a slideshow or something and just make it personable for people. Cause that’s what people relate to.

Bobby Hicks:                     You’re exactly right. I actually watch a 30 minute YouTube Ad the other day and it was like a documentary. I watched a whole documentary as a YouTube Ad and it was for a nonprofit organization. I forget what the name of the company was, I forget what it was. But basically the guy started off talking about how his mom died early with cancer and how it sent him down this path of recklessness and drugs and womanizing and all that sort of thing. And he realized that he had to make a change in his life.

Bobby Hicks:                     And so, he went to Africa and he realized, man people are really suffering here. They’re really suffering, they have all these abnormalities, all these tumors growing all over the face. And he realized the reason why that they have all of this… In fact, Bill Gates is actually working on a really interesting project trying to create better sanitation in these countries because one out of 12 African children under the ages of five die as a result of diarrhea. And I know that sounds crazy, but it’s because they don’t have access to clean water and they’re drinking literally murky muddy water that has all these microbes and bacteria in it. And it’s just destroying them man and it’s causing a lot of these other illnesses.

Bobby Hicks:                     And so, he talked about how he saw all these people for the first time you’re seeing these images, you’re like, “Oh man, I have a lot of empathy for these people I feel so bad. I’m seeing this, I can see the struggle, I see them drinking these dirty waters, you seeing these kids.” It’s pulling on these heartstrings right at the very end, he’s got you emotionally invested in the brand and what he’s doing. And then he asks you to make a donation… What’s going on?

Bobby Hicks:                     On mine?

Bobby Hicks:                     I’ll try not to move. It’s my microphone. You don’t have any issues.

Bobby Hicks:                     But basically, man, he’s telling the story. He got me emotionally invested. At the end, he’s like, “Man, just donate a dollar a day and you can help save these people’s lives.” I got to do it man. I’ve never cried during an Ad and I was actually sobbing at the end of this 30 minute Ad. It was just so compelling and with the story kept me through, watching the entire video all the way throughout the full 30 minute durations of this video Ad and at the end you wanted to give and help them. But I think storytelling is so important to video nowadays and I think that’s something that you’re really great at, is helping people tell their story and telling people their why. Went to a little rant there.

Derik Savage:                    You make a good point though. You’re talking about telling their why because that’s something that so many people focus on what they do. If you go to a networking event or if you go to a party, somebody knows you’re a business owner or whatever, one of the first questions they’ll ask, “what do you do?” When you start talking about the nuts and bolts of what it is, but really what people want to know is why you do it. That’s what’s going to get them motivated. That’s what’s going to get them on board with you. That’s what’s going to get them to be like, “Yeah, I want to be a part of what this guy’s doing.” And if your why is motivated by something great, by something bigger than what you are, then it’s so much easier to get on board with than, “Well, I’m just trying to make money.”

Derik Savage:                    You drive a Tesla. That’s what people buying, are just passionate about driving Teslas and passionate about what SpaceX is doing. Because when Elon Musk talks about what it is his companies do, he doesn’t talk about what, he talks about why, he talks about we need to work towards building a future where we’re a multiplanetary species. Who’s talking about that? Nobody’s talking, but nobody’s taking action to make that happen. He’s talking about we need to make sure that we’re not dependent on all these fossil fuels that are destroying our environment, we can actually get from place to place efficiently and not destroy the place that we live doing it.

Derik Savage:                    And nobody’s trying to solve that problem. Ford makes great cars, but there are whys in there.

Bobby Hicks:                     And it’s interesting that you brought up Tesla cause first of all I love my Tesla, but I’ve had a lot of problems with it, man. Just a lot of the fixtures and stuff, I had my door panel completely come off. It hasn’t even bothered me, I still love my Tesla because I love the why. I’m rooting for Tesla, I want to see them succeed because I want to see more cars like Tesla, they’re pioneering, they’re changing the world, man. With auto-driving and no emissions and they’re forcing the industry to change. And even though I have these little problems, I’m still committed to like the why. Those things don’t even bother me.

Bobby Hicks:                     So, it’s interesting that you brought that up. I think so much about anything that you do is about the why, it’s about the storytelling aspect. It’s about the messaging and video is no different. We were talking about briefly that there’s a lot of different video production companies out there, accessible now, but a lot of people, they lack that strategy. They don’t understand how to craft a good story, how to craft a good message. They want to just get good visuals and that’s really it.

Bobby Hicks:                     I think you guys do an excellent job at telling people the why and helping showcase that through visuals and getting an emotional reaction. So, let’s say that I’m a client. And I decided to hire Savage Media. What does that process look like? How did you help me achieve whatever goal I’m looking forward. Can you give me example, like a goal that I’d want to achieve and the process of helping me achieve that goal?

Derik Savage:                    Sure. Well, first off, we have a qualification process so, it has to be a good fit. So, it’s not a case where we’re just going out working for anyone throwing money at us. We want to make sure that we’re working with people that align with our why and align with our goals. And when we do that, one of the first things we’re looking for is the trajectory of that company. Is this a company, whether they’re a huge company or whether they’re a company that has the potential to be huge, are they on that forward trajectory? Are they able to grow in the way that they would need to grow in order to take advantage of all these things? So, that’s one of the things that we first look at. And then after that we start to diagnose.

Derik Savage:                    It’s just like going to the doctor man. We run tests and we start to diagnose what are they doing currently with their website, with their social, what does their email signature look like? Just all sorts of different aspects of how we can help them to not only get their messaging out there but gain efficiencies within their company. Every company works on a nervous system, it’s just like the human body and all those things that control the nervous system of the company. You’ve got time, you’ve got money, you’ve got relationships. Those are the three big things that drive any company. And if any one of those things are not firing on all cylinders, we see how we can help with that.

Derik Savage:                    So, let’s say the CEO’s spending all of his time doing, low level tasks, well let’s create some content that we can clone that CEO with. Let’s say if you’re spending all of your time training people to do a thing, or if you’re doing that thing yourself, let’s create some training content that you can show people that says, “Here’s exactly how you do this thing.” If you need to know how to do this thing, watch this content again and if you have any questions, you can follow up but this is how it’s done. If you’re having problem with money and revenue. Well, let’s look at your sales process. What is your sales process look like? How are you convincing people to buy what it is you’re selling and how can we convince them in a better way to buy what you’re selling?

Derik Savage:                    If you put a video on a product page on eCommerce site, statistics show 84% higher revenue for more sales from a product page with a video versus without a video. And that’s with any video. Now imagine if it’s a good video, because most videos suck. So, you got to make you got to be able to diagnose those problems. So, that’s what we do is, we go through and relationships being the other one, there’s no going back to the whole thing with being able to appear to people and show your face and your expressions and all of these things. There’s no better way to build a relationship than through person to person communication. And so that’s why we do all of our communications within our company, the video, web conferencing or face to face.

Derik Savage:                    Very seldom do we just go straight back and forth with email unless it’s just an efficiency thing and we’re already super on board, but especially early in a relationship with a customer or a prospect or somebody that we’re wanting to do business with. Its video conferencing, its video messages. The first time I talked to you after we met in person, it was a video message that I sent to you. And the reason I did that is because I wanted you to know who I was.

Bobby Hicks:                     That’s one of the things that we do too, cause obviously we do web design and digital marketing and I have my sales staff like, “Look, when you meet with people, you make the connection, you send them a video selfie, text message and you make an introduction. You tell them, you’re excited to meet them and you build that relationship with them.” And I think it’s important because you’re doing more to show that you’re willing to invest your time into building that relationship.

Derik Savage:                    That’s it. People don’t care what you know until they know that you care. And it’s funny, we all have FaceTime or something equivalent of FaceTime on our phones. But who do we FaceTime with? We FaceTime with our girlfriend, our wife, our mom people that we really care about. But do we FaceTime with people that we’re doing business with? Not usually. If you did, would they feel like you cared more about them.

Bobby Hicks:                     Probably.

Derik Savage:                    Just think about that.

Bobby Hicks:                     So, we do Zoom calls a lot.

Derik Savage:                    Zoom calls are great.

Bobby Hicks:                     I like Zoom and we do a ton of the Zoom calls but you’re exactly right man. So look, a lot of people are out there doing it wrong. What are some of the common mistakes that you see businesses doing when they’re starting to employee video as part of their overall strategy?

Derik Savage:                    I feel like a lot of times what businesses are doing is they’re looking to solve everything internally and so they’ll take Jenny and marketing with her iPhone and have her create whatever it is she can create but the problem is she doesn’t understand the stories that need to be told. She doesn’t understand the problems that need to be solved and she definitely doesn’t understand the mechanics of how to create good video content.

Derik Savage:                    So, when you go out and you hire a video agency like Savage Media or someone else that understands both sides of that equation, both the business strategy side and the visual storytelling and production side of it. What you’re getting with that is someone who can diagnose the problems in the business and then create high quality content that’s going to be able to solve those problems.

Derik Savage:                    Now that being said, not all content needs to be super high quality. And that’s one thing that we’ve been… I feel like we’ve been blazing a path with that. And it’s so funny to hear somebody at a video production company say, “We don’t have to do high quality stuff.” Because what it ends up being is a barrier to entry for companies.

Derik Savage:                    We don’t need to spend 10 grand on a training video for new hires to come in and know how to log into their computer. It doesn’t have to be a $50,000, 60 second TV spot for this new product launch thing that’s not a huge thing for our company. It’s about being able to do more with less and about being able to make video less of a precious thing and more of a regular thing. And so, volume is super important.

Derik Savage:                    Creating video and releasing it consistently within your company on all of your channels should be way higher of a priority to companies than trying to create one single piece of content that’s going to solve their problems.

Derik Savage:                    So, when you go to a production company, I feel that most production companies, their thing is they want to try to inflate the budget as high as they can because they don’t know if they’ll ever work with you again. They’ll try to inflate that budget as high as they can and create the biggest, most beautiful thing that they can, that they’ll tell you will solve all your problems, but they don’t know if it will or not because they aren’t in charge of the implementation of it. They aren’t in charge of the analytics, they aren’t in charge of split testing it with other versions of itself. That’s not their wheelhouse. They’re just trying to create something beautiful and get paid.

Derik Savage:                    So, if you’re creating content on the regular, and you’re working with a company, what we do is we tried to integrate ourselves within that business as much as possible so that we know their processes, and we know their problems, we know what it is they’re running into on a day to day basis and how we can help them. So, we create video that is sized right to solve those problems without blowing out their budget every time we turn around. So, we do best when we are creating content on a regular basis with a more moderate budget in mind.

Bobby Hicks:                     I think the universe rewards consistently. That’s a universal thing I hear as I interview people and other entrepreneurs such as yourself is how important consistency is. And you got to be consistent with everything that you do and that includes creating and releasing that video content. So, sometimes if you can’t take a sacrifice, quality something’s still important. But you don’t have to have like the Taj Mahal, a video quality, it’s more about frequency.

Derik Savage:                    Well ideally it’s both. There’s no good reason to sacrifice quality if you can avoid it. But what I will also say is you definitely should not sacrifice consistency for any reason. So, if you have to take a hit on something, take a hit on quality and just get more [crosstalk 00:27:09].

Bobby Hicks:                     Again, it’s the relationship building. You think I have a better relationship with my dad, if I see him every day and we just do small things together or if I just see him once a year and we’re going to Disneyland and going out to eat and going on $2,000 shopping spree. What’s going to be more of a meaningful relationship with my father?

Bobby Hicks:                     It’s just doing the small things every single day. And again if you had to choose one over the other, I think it’s being consistent and getting your messaging out there consistently and just putting value out there compared to just putting all your eggs in one basket. I don’t know that’s the difference.

Derik Savage:                    Let’s say you got a production company, lets say an Ad Agency convinces you to go to a production company and they’re like, “You need to make this TV commercial. It needs to be this great high budget TV commercial.” And they don’t know before it’s made, what kind of results it’s going to get. And you don’t know and the production company doesn’t know until you put it out there and you find out if it could get you some results but it could not.

Derik Savage:                    But the point is, it’s way more of a gamble to spend $50,000 on a 30 second spot than it is to spend $50,000 on 10 different pieces of content that will go out on a consistent basis.

Bobby Hicks:                     And then you can AB test these different Ads and see what messaging resonates with people, what’s going to get a bigger response and then you can put more into investing in more assets like that.

Derik Savage:                    Exactly. So, if you’re doing that, if you’re keeping that consistency in mind and you’re keeping the volume in mind, then you can afford to do things like split test and you can afford to do things like find out which Ads going to work best with which audience before you put it out there.

Derik Savage:                    It may not be the same ad for every audience. There’s no one Ad that’s going to make everybody want to buy your thing that you’re selling.

Bobby Hicks:                     We also have different avatars too. So, one of the things that we do, we do a lot of copywriting for a lot of our web design projects and we have different avatars like Catherine, she’s over there recording this episode today. She’s going to identify with someone who is completely different than one who I identify. I like Grant Cardone and all these people, she likes like [inaudible 00:29:38] Is that her name? [inaudible 00:29:39].

Bobby Hicks:                     People have different avatars. And so, I think what you said, have different projects that go after that certain avatar that’s certain different demographics because you can sell people the same product, but you could have different messaging and I think that it doesn’t apply.

Bobby Hicks:                     Hey, one thing man, I think that a lot of successful businesses and a lot of successful business people, they always say that fortune favor speed. Would you agree with that? And if so, can you elaborate more?

Derik Savage:                    Yeah, absolutely.

Bobby Hicks:                     And how you’re using speed in your business.

Derik Savage:                    I’m big on processes, I’m big on systems, I’m big on efficiency. So, if you look over there like, “I’m that way too.” Well, and the reason for that is, it can be super easy if you’re not doing video on a consistent basis or if you’re not doing creative content, whether it’s video or whatever it is. If you’re not doing things on a consistent basis, chances are you don’t have a system to do it on a consistent basis.

Derik Savage:                    So, one of the things that, that we bring to the table, and one of the things that we really like to see from both our clients and other companies we’ve worked with is being able to turn things around quickly. And if you can turn things around quickly, well then you can move on to the next thing more quickly. And that helps you maintain that consistency. It helps you stay on schedule with whatever it is you’re doing. And it helps you make sure that you’re able to create things on a regular basis. So many projects I’ve seen in my lifetime will get caught up on one or more little nitpicky things or creative things that really in the grand scheme don’t matter. I have a thing on my wall. I actually took some, some red duct tape and a Sharpie and I wrote on my wall, cause I had to remind myself of this. “Perfection is the enemy of progress.”

Derik Savage:                    If you sit there and nitpick everything and people will do it, man, especially if they’re on camera, they will look at themselves and they’ll find fault. They’ll find so many faults in themselves and give themselves reasons not to put themselves out there. But you got to get over that and if you can get over that-

Bobby Hicks:                     You can’t get any progress.

Derik Savage:                    Yeah. If you can get over that and you can let some of the small things go, the advantage, the upside of that is huge. And just being willing to let go of some of the little flaws and just let them exist because there’s going to be another thing next week.

Bobby Hicks:                     Here’s the thing too, man. I’ve been struggling with my weight for a long time… I’m creating content man like that’s my goal. I’m figuring things out as I go. I just want to go man, I just want to move forward and I’ll figure things out as I go. And the thing is I’d like to lose weight, I’d like to look better on camera. I have a friend of mine, I’m trying to encourage them to do more video content as well. And they keep telling me, “Man, I’m not comfortable with the way I look on camera, I like to lose a little more weight.” I was like, “Look man, first of all, I’m just now starting to lose a little bit of weight, but I’ve been gaining weight every year and it’s likely you’re going to gain more weight and not lose the weight. And you’ll never do it.” Just take action now, just do it.

Bobby Hicks:                     And you don’t think there’s a lot of people who are struggling with the same things that I am struggling with, they can probably identify with me on the other side of that camera and they’re probably going to like me better as a result of that.

Bobby Hicks:                     So, we’re not perfect people. You’re never going to be perfect. And I think fortune does favor speed. Just take action, take massive amounts of action, just move forward. Because if you’re trying to be perfect, like you said, man, it delays progress. It’s never going to get done. And [crosstalk 00:33:21].

Derik Savage:                    But I think there’s so much to say about that. There’s so much in that, be you be okay with being you. Because that’s real, that’s authentic. That’s what people can identify with.

Bobby Hicks:                     Because they’re just normal people.

Derik Savage:                    Trying to put a veneer over yourself or trying to try to be something that you’re not. I totally subscribe to the idea of trying to be the best version of yourself that’s different. But, being comfortable with yourself and being authentic. Man, there’s nothing-

Bobby Hicks:                     And people can-

Derik Savage:                    There’s nothing better than that.

Bobby Hicks:                     They can sniff that out. They can sniff that fakeness that you have as well. If you’re not being the authentic you, people can sense that. It’s like on a subconscious level and they’ll resent you from it too. So, I think be authentic, be authentically you. Show that on camera cause people are going to identify with you. They’re going to like you man. They like these different quirks that you have.

Derik Savage:                    Those are the takeaways, man. Don’t hide and be full of shit.

Bobby Hicks:                     That’s funny man. So, if you’re talking to a business person right now or any type of business and you had just had to say one thing about video, and why you should be doing video, like what would that be?

Derik Savage:                    I would say that the time has never been better to get started with video. If you, if you haven’t done a video before and find someone that you can trust that knows business and video, don’t just go hire a videographer. There’s so many people with cameras out there, claiming that they can solve your problems. But if somebody, really-

Bobby Hicks:                     The most important thing is a strategy. I feel like almost what I’m paying you for a strategy and that’s the most important thing because if you don’t have that, you’re not going to get any results.

Derik Savage:                    That’s where you should always start. You should always start with having a good strategy. Being able to execute on that strategy is also super important. But I would say if you’re thinking about doing video for your business, don’t hesitate to get started.

Derik Savage:                    It’s better to have bad video than no video, but at least start creating content. Even if you’re just doing it yourself at first. And then you bring somebody on to help, make sure that you’re creating content and getting your message out there and speaking your truth. That’s the biggest thing. If you’re not speaking your truth, you’re not putting yourself out there in that way, then obscurity is going to win the day. And that’s what every company’s fighting right now and in this world where everybody has a voice, obscurity is the enemy. And if you can put yourself out there and put your messaging out there, then you’re fighting that battle of obscurity against obscurity. And some of us are winning.

Bobby Hicks:                     And you know what? You got to be consistent with it too. Because if I just eat healthy for one day, I’m not going to be skinny tomorrow, I got to be consistent with it. So, all these small things that you do over time that add up, you can’t expect instant ROI from really anything.

Bobby Hicks:                     People, they expect you to come in and be like Harry Potter with the magic wand and make everything work in their business. And this is not the case man. It’s like you’re planting a seed and it takes a while. You know it takes a tree, 20 years for it to fully develop and start producing fruits and that sort of thing. So, you’re planting the seed over time, it’s going to blossom into something very beautiful and you want to be consistent with it. And as you start to see gains in your business, you can reinvest that into doing a lot more incredible things. So, looks-

Derik Savage:                    You too can be a beautiful tree.

Bobby Hicks:                     You can be whatever you want (in) 2020. So, if I want to contact you, what’s the best way to contact you?

Derik Savage:           is our website. We’re also on pretty much every social channel. Just search for Savage media.

Bobby Hicks:                     Awesome man. Well. I’m excited to get to chat with you.

Derik Savage:                    Yeah, me too.

Bobby Hicks:                     Guys. If you want a full episode of this episode of Disruptors, make sure you go to

Bobby Hicks:                     I’m Bobby Hicks. He’s Derik Savage. Thanks for watching.