Optimizing your site for SEO and social sharing is important.

As a digital marketing expert, I see beautiful websites all the time. They have all the best animations, beautifully staged photos, their website copy is well-written and well-thought out, and hell, if I didn’t know any better, I’d want my site looking exactly like them.

The thing is, I do know better.

So, my next question is, how does all that translate when you try sharing it on social media?

Your website can look amazing on a computer but be a hot mess on a mobile device, which is what most people use nowadays to check Facebook, Twitter, Instagram, and LinkedIn.

When people try to share your site with their friends, all they might be seeing is a spammy looking link that looks like a phisher’s dream come true.

Is that really what you want your beautiful website to look like on social?

Why Should You Care If Your Website Is Shareable or Not?

According to the Pew Research Center, about 3 in 10 American adults go online almost constantly. So, if you want 30% of Americans seeing your site on Google, Facebook, and other social media networks, you need to optimize it for sharing. Also, 1 in 5 Americans are smartphone-only Internet users, which means people spend a lot of their time looking at small screens. So, basically, if you want your business to really get noticed and have those sales coming in, you need a website that is both shareable and mobile-optimized. So, how do you do that?

Steps to Make Your Website Shareable:

You want to make sure that your blog posts and pages are all shareable! In order to make that happen, you need to properly set each of them up with the following:

  • Title
  • Keyword
  • Meta Description
  • Featured Image

As a digital marketing expert, I can help you figure out why your social sharing campaigns are failing, and I can help you navigate the confusing world of digital marketing and SEO tools that are designed to help you, but are actually a huge headache to deal with!   

What are those apps you mentioned that can help me with building my site?

My company, Indiview Media, uses different builders that produce good-looking websites that are easy to optimize for laptop, tablet, and mobile phone screens. The thing is, it doesn’t do everything. You still need to use the WordPress interface to add in a title, keywords, a metadata description, and a featured image. There are also   

What’s a metadata description?

Titles, keywords, and featured images are easy enough to understand. But what is a metadata description and why is it important? It’s basically an HTML tag with 155 characters. You optimize the metadata description by using SEO techniques. Having a proper meta description will ensure that your site is easily picked up by search engines. A metadata description for a website looks like this: A metadata description for a blog post looks like this:

How can I optimize my metadata description?

Your metadata description should ideally fulfill the following:

  1.       Stay within the 155-character limit;
  2.       Be written it in the active voice;
  3.       Include a call to action;
  4.       Mention the important details;
  5.       Make sure to include the important keywords.
Facebook’s Meta Description:

<meta name=”descriptioncontent=”Create an account or log into Facebook. Connect with friends, family and other people you know. Share photos and videos, send messages and get updates.” />

Amazon’s Meta Description:

<meta name=”descriptioncontent=”Online shopping from the earth’s biggest selection of books, magazines, music, DVDs, videos, electronics, computers, software, apparel & accessories, shoes, jewelry, tools & hardware, housewares, furniture, sporting goods, beauty & personal care, broadband & dsl, gourmet food & just about anything else.“>

Hubspot Article: What Is Digital Marketing?

<meta name=”descriptioncontent=”Find out what digital marketing is today, the tactics involved, the types of content you can create, and the purpose digital marketing serves to your overall marketing strategy.“>

Oh, can I post whatever photo I like as a featured image?

Well, the content of the image is mostly up to you, but you do need to make sure that it’s within the 1200×630 pixel allowance of social sharing sites like Facebook. There are also specific rules that govern how much text you can use in the image on Facebook. You can check whether your image fits the guidelines by checking out this link. If you want to see what kind of information your site is currently sharing, you can check it out using the Facebook Debugger tool. The WordPress featured image recommended size is 1200×600 pixels.      

How do I choose the right keywords?

Keywords are used to properly “tag” your content. So, choose them with care. Here are some simple tips that you can follow to come up with great keywords.

  1.       Check out your competition. If you can’t beat ‘em, join ‘em. I know clichés can’t save your business, but some good old research sure can! Remember that other companies are making money because they know what works. Learn from them.
  2.       Consider synonyms or related terms. Don’t discount the power of related keywords. You can use Google Trends and Google Autocomplete to compare how often people search for them.
  3.       WWTCD? What Would The Customer Do? Why use keywords that no one searches for? What sort of keywords would you want your website to be associated with?
  4.       Don’t limit your words. Long tail keywords are a hassle to come up with, true, but people who use them are usually more serious and specific about what they’re looking for, and isn’t a commitment what you’re looking for?

Of course, you don’t have to dive in all at once. Go through the tips and see which one works for you.  

To wrap things up…

A catchy title, a well-written metadata description, a well-formatted featured image, and well-selected keywords are all essential for your site’s social sharing campaign. If you’re not sure about whether your site needs an update, you can request a free website estimate today.